Typography

Aim

The aims of this unit are to:

  • introduce students to, and facilitate a fundamental understanding of, typographic forms, terminology, setting systems and conventions, using a variety of technologies
  • develop a critical awareness of the expression of content and meaning through the exploration and application of typographic form with layout and design principles.

 

Unit learning outcomes (LOs)

After successfully completing this unit, you should be able to:

  1. describe aspects of typographic history, development and terminology
  2. apply typographic expression appropriately to the context in which it is used
  3. apply typographic classification and conventions of use to achieve effective sequential or structured communication for a variety of contexts
  4. report on the research and design development in typographic projects to achieve communication objectives
  5. construct complex narrative and interrelated designs and layouts with type and image
  6. appraise and reflect on the effectiveness of typographic outcomes in relation to communication objectives.

Key generic skills

You will be provided with feedback on your progress in attaining the following generic skills:

  • Problem-solving skills.
  • Analysis and enquiry skills.
  • Ability to tackle unfamiliar problems.
  • Creative thinking skills.
  • Visual, digital and oral communications skills.
  • Organisation skills.
  • Ability to work independently.

Set text

There is no individual set eText for this unit. Essential readings are provided in electronic format within the weekly learning materials.

Unit improvements

Swinburne Online strives to continuously improve our units in order to provide a high-quality student experience. Feedback received via the Student Feedback Survey and from our online teaching staff has resulted in improvements being made to this unit. Since this unit’s previous delivery, we have updated it to include the following:

  • Clarity provided surrounding referencing style for Projects 1 to 4.

Active learning

You will be engaged in an active learning environment, undertaking regular online activities, and guided through the learning process by expert teaching staff who provide regular feedback. On average you will need to dedicate eight hours each week for your learning which includes readings, discussion with peers, and assessment.

Assessment

Assessment task Word count/time limit (+/- 10%) Individual/team task Related learning outcomes (LO) Weighting Due date
Assessment 1: Project 1 – Word and meaning N/A Individual 1, 2, 4 20% 5pm AEST Monday 31 July 2017 (Week 4)
Assessment 2: Project 2 – Quote me N/A Individual & team 1, 2, 4, 5 20% 5pm AEST Monday 14 August 2017 (Week 6)
Assessment 3: Project 3 – Body and soul N/A Individual 3, 4, 5, 6 20% 5pm AEST Monday 4 September 2017 (Week 8)
Assessment 4: Project 4 – 20th century type N/A Individual 1, 2, 3, 4, 5, 6 40% Progress submission 1: Proposal and topic content 9am AEST Wednesday 13 September 2017 (Week 9)

Progress submission 2: Design development critique 5pm AEST Monday 25 September 2017 (Week 11)

Final submission: 5pm AEDT Monday 9 October 2017 (Exam Week)